I first learned about Japanese hair straightening in 2000 after reading a magazine article featuring Yoshiko…
Yoshiko is truly the MASTER OF JAPANESE HAIR STRAIGHTENING!!!!!!
” Your hair is so curly.”says lovely Japanese hair stylist Yoshiko who is about to perfpom a high- tech miracle upon my tangled mane. At least I hope she is…
Since I was a teenager I struggled with my hair. It was thick, frizzy, wavy and as any woman with hair like this knows, simply unmanageable. I would wash, condition, towel dry, blow dry, flat iron, fluff, brush, and hairspray every morning – and all that just to leave the house! Managing my hair was anxiety-provoking, out of control, and just plain ridiculous.
Then, I found Yoshiko.
The tedious war with my hair came to a glorious end one pleasant morning in Yoshiko’s chair and I emerged from the salon, literally, a new woman.
To this day I am in awe at how easy it is to get ready for the day. My mornings are pleasant. No longer needing to plan my time around the blow drying and straightening of a frizzy mess, I can style my hair if I want to, or leave the house with just a wash and a comb.
An enormous burden has been removed from my life and an emotional weight has been lifted off my shoulders. Like my friend says, “It’s just not working so hard anymore. It’s like your hair is happier.” Happier it is, and thankfully so am I.
Just as a surgeon must possess years of experience and skilled hands to perform successful surgery, Yoshiko is highly skilled in Japanese Hair Straightening and works on hair with the highest caliber of expertise, intuition and talent.
I recommend her with 5 stars, two thumbs up, and 4 diamonds! Thank you Yoshiko!
Yoshiko has been straightening my hair for the past 10 years. My friend Liz and I live in New Jersey and have been making the trip into NYC twice a year for the past 6 years together. I learned about Japanese Hair Straightening through an article in a Beauty magazine and quickly began to research the idea. That led me to Yoshiko. I have very curly frizzy hair and have been battling with it for years. Understandably, I was nervous the first time around and feared that the process would damage my hair. However, my hair has never been healthier or shinier and I no longer spend hours blow drying and flat ironing it straight. Yoshiko, took a lot of time to carefully explain the process to me before my first appointment and then while she was applying the products also let me know step by step what she was doing. The results were amazing and I have been hooked ever since. Yoshiko is a true professional and very skilled at her trade. While Yoshiko was on maternity leave some 4 years ago, I made an appointment with a salon in NJ that was offering Japanese Hair Straightening. I had thought the process went OK, until about a week later when I began to notice a lot of breakage all over my hair. And while I was getting my haircut 2 weeks later my stylist discovered a 1” x 2\” area where the hair had completely broken off and left a bear patch. Thank goodness it was located in the back of my head near my neck. That was all I needed to further confirm that I would never trust someone other than Yoshiko to straighten my hair again! I have complete faith and confidence in Yoshiko’s expertise in Japanese Hair Straightening and have always been completely satisfied with the results. I would recommend hair straightening by Yoshiko to anyone who has dreamed of having straight healthy hair, it truly is life changing!
I\’ve been going to Yoshiko for around 10 years. We started out with haircuts for the first few years, but after seeing people getting the Japanese hair straightening I knew that I had to try it. I finally did it, and my hair has never looked so good or been so easy to manage. I have relatively straight hair naturally, but it is very coarse and wavy in spots. I could never grow my hair long, because anything beyond shoulder length started to look like a triangle, even with layers. It was even worse if there was humidity or after swimming. And because my hair was so unruly, I always tied it back. Constantly using hair elastics furthered damaged and kinked my hair. Since I started doing hair straightening, I was able to grow my hair out longer than it\’s ever been. And I was able to get bangs for the first time. I have so many more options than I\’ve ever had before. And best of all, I can wash and go without blow-drying or putting a lot of product in my hair. It\’s been great. I only get this treatment done with Yoshiko. I\’ve seen too many people go to other places where their hair gets damaged or worst of all, is overly straight. A surprisingly common outcome I\’ve seen happen to some acquaintances is that they straightening is too severe and their hair ends up looking dirty. My hair still has a lot of body and movement, and the nicest part is that I constantly get compliments on my \”naturally straight hair\”. Yoshiko also does some other unique treatments which have helped my hair stay healthy looking and great. I am a big fan of the deep conditioning treatment. Not only is the scalp massage great, but it really helps keep my hair looking nice, especially if I get highlights on top of the straightening. I also like the deep scalp cleansing treatment, which makes a lot of sense to me. My hair looks the best when it is as healthy as I can get it and I would imagine that starts with a healthy scalp. I\’m really happy with Yoshiko and wholeheartedly recommend her excellent work!
My hair has always been unmanageable. Its very curly but also very thin which is tough combination. ( You can see my hair pictures on Yoshiko’s Before&After page) I would spend hours every week trying to straighten it, always to be outdone by the slightest humidity in the air. When japanese straightening came out I was so excited, thinking this would be life changing. I went to a japanese salon in the west village that was not only highly recommended but very cheap. It seemed to good to be true and of course it was. There was definitely a reason why they were so much cheaper than fancier salons. I got my hair straightened about five times over the course of two years. Yes my hair was now straight but it was also dry, damaged, broken and falling out. I ended up having to cut it all off and spent the next year trying to get my hair back to normal. And let me tell you that was a miserable year!
So when I decided to try it again my friends and family thought I was crazy. But this time I spent a lot of time researching about the process and different salons. I found Yoshiko and knew I was in good hands when she spent twenty minutes on the phone with me listening to my concerns and addressing my past problems. While she was straightening my hair she explained every step and made me feel comfortable with the process.
Needless to say I love my hair. It looks healthy and shiny and best of all it actually has body. It doesn’t lay limp like it had before and it doesn’t break off when I brush it. I feel and look better and I get so many compliments. Everyone thinks I spend a ton of money on blow outs! My experience with Yoshiko was so positive from day one and I would recommend anyone who is thinking of straightening their hair to talk to her.
Yoshiko is a hair goddess! I have longed for my wavy hair to be straight & tortured it for many years with blow dryers & straightening irons. Then I found about Yoshiko on her website and I went to Yoshiko & she made my hair what I always wanted it to be, completely straight & truly manageable. Not only did she change my hair, she changed my life. Now I can spend more time with my baby since I spend less time in the bathroom every day & when I traveled in Europe recently it was the first time I didn’t have to worry about converting my electrical equipment, my hair looked great naturally! Thanks Yoshiko!
About 5 years ago I met Yoshiko. She straightened my hair using the Thermal Reconditioning or Japanese Straightening method for the first time and I have never looked back. My hair always looks so pretty now and that is just the beginning. Prior to starting this treatment I was regularly blowing out my hair 1 or 2 times per week and it would still curl especially in the rain or humidity. Now, I just wash and go and my hair always looks like it was just done! Even in humid weather, my hair is always perfect. Initially I thought it was the process itself that gave me these results. However, when Yoshiko was out on maternity leave about 2 years ago, I desperately needed a touch up and since she wasn’t available, I went to another salon. Big Mistake!! My hair just didn’t have the sleek straight look I had become accustomed to. To make this worse, I would sometimes wake up in the morning with frizzy patches that I would have to deal with – so much for wash and go! I was relieved when Yoshiko returned and haven’t been anywhere else since! Thank you Yoshiko for the care you take with each strand of my hair. I don’t know what I (or my hair) would do without you!!
I straightened my hair for the first time about 6 years ago and have been doing it twice a year since. My hair was thick, dull and frizzy and would take me up to 90 minutes to blow dry. If the weather was at all humid then the blow drying was truly a waste of time.Unfortunately, once I tried someone other than Yoshiko because it was a more convenient location and my hair was destroyed. Yoshiko was able to repair the damage that was done immediately. EIJI is the ONLY place that has a superior expertise in the field of thermal reconditioning.
There is not other place that can give you such quality and professionalism.